It is cool toned (which I do prefer since the once that are yellowish tend to look more like a bronzer, and that is not what I am looking for when contouring.
My first impression of this was that it was a little dirty in color but I still keep using it and it is my favorite contour product in cream form.
This is really easy to apply; the formula is really smooth and it blends very easy as well. I have dry skin so powders usually make my skin drier. By using a cream product instead my skin becomes happier.